RESULTS
The initial Google search using the term vitiligo yielded over 20,000,000 results. The top page of results included information pages from Mayo Clinic, American Academy of Dermatology (AAD), Web MD, Medline Plus, and NIH. Links to top news stories, top images, and top alternative searches were also included.
The RSVs for the term vitiligo for each month from January 1, 2004 through December 31, 2018 ranged from 6 to 100, while estimated annual RSVs ranged from 10 to 20. Both monthly and annual RSVs are trended and presented in Figures 2a and 2b. In 2009, the annual RSV increased to 26 from 13, equating to a 100% increase in searches, before returning to the low teens for the following three years. This increase in annual estimated RSV is significantly impacted by the monthly RSVs for May and June in 2009, recorded at 64 and 100, respectively. Geographic distribution of searches for the keyword vitiligo revealed high-
