DermTok: How TikTok Is Changing the Landscape of Dermatology Patient Education

March 2023 | Volume 22 | Issue 3 | 302 | Copyright © March 2023


Published online February 17, 2023

Janeth R. Campbell MSa, Kiyanna Williams MDb, Heather Woolery-Lloyd MD FAADc

aGeorgetown University School of Medicine, Washington, DC
bSkin of Color Section, Department of Dermatology, Cleveland Clinic, Cleveland, OH
cSkin of Color Division, Dr Phillip Frost Department of Dermatology and Cutaneous Surgery,
University of Miami, Miller School of Medicine, Miami, FL

#RosaceaTreatment. With each search, the top 100 videos were copied into an excel spreadsheet via a URL link to be analyzed later. After the total of 400 videos was obtained, the videos were then classified into the following categories based on the user posting the video: dermatologist, dermatology resident, nondermatologist physician, physician assistant, nurse practitioner, registered nurse, esthetician, patient, beauty blogger, and other. Beauty blogger was defined as an individual who routinely posts video content on makeup, hair, skincare, and/or other beauty topics. The "other" classification included posts by hair stylists, barbers, spa technicians, relatives of patients, other specialists, and unidentified posters. The identities of content creators were confirmed through biographic information on TikTok or other linked social media platforms. Videos that were not in English, paid advertisements or by a business page, and or unrelated to treatment or education of a dermatologic condition were excluded.

RESULTS

Licensed Professional Posters vs Non-Licensed Posters
Of the 400 videos identified, 292 were included. We found that of all the videos, 37.3% were posted by licensed professionals, defined as dermatologists, dermatologist residents, non-dermatologist physicians, physician assistants, nurse practitioners, registered nurses, and estheticians (Table 1). The remaining 62.7% were posted by non-licensed posters, defined as patients, beauty bloggers, and all others (Table 1). Licensed professionals dominated the videos that resulted from the search #AcneTreatment at 52.4%, followed by the #RosaceaTreatment videos at 50.0% (Table 1). Conversely, eczema and psoriasis videos dominated in the non-licensed posters at 66.7% and 86.7% respectively (Table 1).

Licensed Professional Posters
Of the licensed professional posters, 16.8% of the total videos analyzed were posted by dermatologists, and 6.8% were posted by dermatology residents (Table 2). These two groups, dermatologists and dermatology residents, were the leading posters for the licensed professionals, followed by physician assistants (3.8%) then non-dermatologist physicians (3.4%) when analyzing the total videos in this study (Table 2). When examining the licensed professional posters within each specific skin condition, dermatologists were the leading posters in all the conditions except acne in which dermatology residents were the top posters (Table 2).