The Influence of Dermatologists’ Use of Social Media on Attracting Patients

Physicians are even more likely to use social media than the general population, with 87% having an account in 2011.² In the medical community, social media allows for the distribution of health information and may increase healthcare access by connecting patients and physicians.^3,4 Despite these benefits, there is also concern among practitioners about the misuse of social media given its lack of regulation, which may lead to inappropriate online consultations, spread of false information, and HIPAA violations.³

In a new article, published in the May 2020 issue of the JDD,  “The Influence of Dermatologists’ Use of Social Media on Attracting Patients,” authors Emily C. Murphy BS,a,b Kamaria Nelson MD,a and Adam J. Friedman MDa examine how social media influences patients when choosing a dermatologist and the aspects of dermatologists’ sites that offer the most benefits to patients.