content delivered in a short period of time and encouraging users to have an open dialogue with their physicians. Finally, dermatologists should incorporate trending features to reach a wider audience.
DISCLOSURES
April W. Armstrong has served as a research investigator and/or scientific advisor to AbbVie, Almirall, Arcutis, ASLAN, Beiersdorf, BI, BMS, EPI, Incyte, Leo, UCB, Janssen, Lilly, Nimbus, Novartis, Ortho Dermatologics, Sun, Dermavant, Dermira, Sanofi, Regeneron, Pfizer, and Modmed. Sabrina Khan, Rasika Reddy, Nicole Maynard, Caterina Zagona-Prizio, Manan Mehta, Danielle Yee, and Samiya Khan have no conflicts of interest to disclose.
REFERENCES
- Zheng DX, Mulligan KM, Scott JF. TikTok and dermatology: An opportunity for public health engagement. J Am Acad Dermatol. 2021;85(1):e25-e26. doi:10.1016/j.jaad.2021.02.050
- PricewaterhouseCoopers. Social media "likes" healthcare: from marketing to social business. https://adindex.ru/files2/access/2013_06/99606_tpc-health-care-social-media-report.pdf. Accessed May 1, 2022.
- Villa-Ruiz C, Kassamali B, Mazori DR, et al. Overview of TikTok's most viewed dermatologic content and assessment of its reliability. J Am Acad Dermatol. 2021;85(1):273-274. doi:10.1016/j.jaad.2020.12.028
- Charnock D, Shepperd S, Needham G, et al. DISCERN: an instrument for judging the quality of written consumer health information on treatment choices. J Epidemiol Community Health. 1999;53(2):105-11. doi:10.1136/ jech.53.2.105
- Chen AY, Azizi B, Borba AJ, Armstrong AW. Rosacea videos on social media: A comparison of accuracy, quality, and viewer engagement. Dermatol Online J. 2021;27(2)
- Kassamali B, Villa-Ruiz C, Mazori DR, Min M. Characterizing top educational TikTok videos by dermatologists in response to "TikTok and dermatology: An opportunity for public health engagement". J Am Acad Dermatol. 2021;85(1):e27-e28. doi:10.1016/j.jaad.2021.02.051
AUTHOR CORRESPONDENCE
April Armstrong MD MPH armstrongpublication@gmail.com
