Skin of Color Sun Protection: Reddit Analysis Reveals Perceptions, Preferences, Unmet Needs, and Knowledge Gaps

July 2023 | Volume 22 | Issue 7 | 673 | Copyright © July 2023


Published online June 27, 2023

Jessica Mineroff BSa, Alana Kurtti MDa, Jared Jagdeo MD MSa,b

aDepartment of Dermatology, State University of New York, Downstate Health Sciences University, Brooklyn, NY
bDermatology Service, Veterans Affairs New York Harbor Healthcare System - Brooklyn Campus, Brooklyn, NY

Abstract
Background: Patients are increasingly seeking medical advice, recommendations, and general information through online forums and social media. In June 2021 Reddit reported 430 million active monthly users globally and is the most popular mobile social app in the United States. Skincare is a popular forum topic and a space for patients to source information regarding photoprotection. Skin of color patients have specific needs regarding sun protection that remain underserved.
Objective: To uncover perceptions, preferences, unmet needs, and knowledge gaps regarding sun protection for skin of color patients. Methods: The authors analyzed posts from August 1, 2019, through August 1, 2022, related to sun protection in skin of color. Search terms were based on National Institutes of Health (NIH) racial and ethnic categories. A total of 208 posts were analyzed and sorted into categories and subcategories to elucidate common themes.  
Results: The three most common categories of posts included seeking recommendations (57.7%), seeking/providing general information (25.5%), and product reviews (13.5%). The remaining 3.3% of posts were categorized as miscellaneous. 
Limitations: Reddit users may not adequately reflect the general population and their perceptions, preferences, and knowledge.
Conclusions: Analysis of Reddit posts regarding photoprotection in skin of color yields valuable insights into the perceptions, preferences, unmet needs, and knowledge gaps regarding sun protection for this group of patients. Physicians can use this information to better educate patients and improve photoprotection adherence. This information is also valuable for pharmaceutical and sun protection industries that can use these insights to fill unmet sunscreen needs for patients of color. 

Mineroff J, Kurtti A, Jagdeo J. Skin of color sun protection: reddit analysis reveals perceptions, preferences, unmet needs, and knowledge gaps. J Drugs Dermatol. 2023;22(7):673-677. doi:10.36849/JDD.7233.

INTRODUCTION

The Impact of Photodamage
Photodamage and photoaging are complex, ongoing processes resulting from cumulative exposure to ultraviolet (UV), visible (VL), and infrared (IR) radiation emitted by the sun. Repeated solar radiation leads to accumulated skin damage.1 This process can lead to skin cancers including melanoma, basal cell carcinoma, and squamous cell carcinoma. Photoaging clinically manifests as cutaneous rhytids, atrophy, laxity, dyspigmentation, telangiectasias, roughness, and mottled appearance of the skin.2 

UV light causes direct DNA damage. It can be separated into UVA, UVB, and UVC radiation. Recent research has further elucidated the role of UV, VL, and IR in photodamage. These forms of radiation increase reactive oxygen species, collagen degrading enzymes, and other inflammatory cytokines causing skin damage.3 Increased melanin content found in skin of color has photoprotective effects against UV radiation. However, radiation from across the spectrum still results in damage to darker skin. Persons of color may be more sensitive to certain wavelengths, such as those in the visible light range, contributing to dyspigmentation, melasma, and post inflammatory hyperpigmentation.4,5 Sun protection is important for skin of color patients to prevent these clinical manifestations in addition to preventing malignancy and photoaging. 

The Role of Sunscreens
The market for global sunscreen creams was 8.5 billion USD in 2019 and is forecasted to grow to over 10.7 billion USD by 2024.6 Despite the importance of photoprotection, persons of color are less likely to use sunscreen than Caucasians.7 This may be due to knowledge gaps about the need for sun protection, lack of cosmetically elegant products, or experience of milder symptoms such as sunburn. 

Sunscreens are categorized as organic or inorganic. Organic sunscreens contain carbon-based chemicals that filter or absorb UV radiation and prevent it from reaching the skin.8 Inorganic sunscreens, also known as mineral or physical sunscreens, contain minerals and metal oxides such as ZnO and TiO2 that absorb, reflect, or scatter UV radiation to create a barrier that blocks it from the skin.8,9 Sun protection factor (SPF), a measure of the amount of UV radiation needed to induce erythema/