Tag

Kamaria Nelson Archives - JDDonline - Journal of Drugs in Dermatology

GW Survey Evaluates Influence of Social Media in Attracting Patients

By Featured Articles No Comments

Featured Article

“A rapidly growing number of dermatologists are advocating for the value of social media to promote their practices,” said Adam Friedman, MD, interim chair of the Department of Dermatology at the GW School of Medicine and Health Sciences and senior author on the study. “Only one other survey has been conducted on patient perception of social media. There hasn’t been enough to show us how effective social media is as a marketing tool for dermatologists.”

Read Article Now

GW Survey Evaluates Influence of Social Media in Attracting Patients

A survey from the George Washington University evaluated whether patients consider a dermatologist’s social media presence when looking for a doctor

WASHINGTON (May 7, 2020) – Patients often do not take social media into consideration when looking for a dermatologist, according to a survey from researchers at the George Washington University. The survey was published recently in the Journal of Drugs in Dermatology.

As of 2019, 79% of Americans have a social media presence on platforms such as Facebook, Twitter, and Instagram. Many dermatologists consider social media to be a useful tool for building their practices and recruiting patients. However, limited data exists about whether a provider’s social media presence is a driver in attracting new patients to their practice.

“A rapidly growing number of dermatologists are advocating for the value of social media to promote their practices,” said Adam Friedman, MD, interim chair of the Department of Dermatology at the GW School of Medicine and Health Sciences and senior author on the study. “Only one other survey has been conducted on patient perception of social media. There hasn’t been enough to show us how effective social media is as a marketing tool for dermatologists.”

The GW research team distributed a 10-question online survey to a diverse patient population to evaluate their perceptions of social media and what aspects of a dermatologist’s site are the most helpful. Only 25% of respondents aged 18–30 years old thought social media was extremely or very important, suggesting that leaning on social media may not be the best way to grow a practice.

The results also indicated that respondents who did utilize social media for these purposes were interested in seeing patient education, viewing patient reviews, as well as dermatologists’ experience levels rather than personal information.

“While patients overall may not rely on social media to select a dermatologist nor be interested in nonmedical content, many of our respondents did express interest in educational content written by their dermatologists on social media,” Friedman said. “Practitioners should still count social media as a tool in building their practices and engaging their current patients, however, it should be one of many methods that they rely on to recruit new patients.”

The authors say that further research needs to be done to determine whether social media is an effective educational tool for dermatologists.

Read Article Now

You May Also Like

AestheticsFeatured Articles
September 14, 2020

Oral Collagen Supplementation: A Systematic Review of Dermatological Applications

800 patients who took up to 10 grams of collagen per day, experienced improvement in skin elasticity, moisture retention, and increased density of collagen fibers in the skin. Improvements in…
AestheticsFeatured ArticlesPhotoprotectionSkin of Color
September 9, 2020

Impact of Iron-Oxide Containing Formulations Against Visible Light-Induced Skin Pigmentation in Skin of Color Individuals

In this study, the efficacy of two formulations containing iron oxide was evaluated in preventing visible light-induced pigmentation compared with a non-tinted mineral SPF 50+ sunscreen. Hawasatu Dumbuya PhD, Pearl…
AestheticsCME ActivitiesFeatured Articles
September 1, 2020

Facial Skin Tightening With Microfocused Ultrasound and Dermal Fillers: Considerations for Patient Selection and Outcomes

Earn 1.0 CME Credit: Human facial aging is a gradual and ongoing process involving various factors including photodamage, skin laxity, volume loss of subcutaneous tissue, and bony resorption.1 CME CreditHuman…

The Influence of Dermatologists’ Use of Social Media on Attracting Patients

By Featured Articles No Comments

Featured Article

Emily C. Murphy BS, Kamaria Nelson MD, and Adam J. Friedman MD

In a new article, published in the May 2020 issue of the JDD,  “The Influence of Dermatologists’ Use of Social Media on Attracting Patients,” authors Emily C. Murphy BS,a,b Kamaria Nelson MD,a and Adam J. Friedman MDa examine how social media influences patients when choosing a dermatologist and the aspects of dermatologists’ sites that offer the most benefits to patients.

Read Article Now

"The Influence of Dermatologists’ Use of Social Media on Attracting Patients"

As of 2019, 79% of Americans have a social media profile, with the majority using platforms such as Facebook, Twitter, YouTube, and Instagram.1 Social media was originally created to connect with family and friends, but individuals now use it to self-promote, to disseminate information, and for activism.

Physicians are even more likely to use social media than the general population, with 87% having an account in 2011.2 In the medical community, social media allows for the distribution of health information and may increase healthcare access by connecting patients and physicians.3,4 Despite these benefits, there is also concern among practitioners about the misuse of social media given its lack of regulation, which may lead to inappropriate online consultations, spread of false information, and HIPAA violations.3

In a new article, published in the May 2020 issue of the JDD,  “The Influence of Dermatologists’ Use of Social Media on Attracting Patients,” authors Emily C. Murphy BS,a,b Kamaria Nelson MD,a and Adam J. Friedman MDa examine how social media influences patients when choosing a dermatologist and the aspects of dermatologists’ sites that offer the most benefits to patients.

Read Article Now

You May Also Like

AestheticsFeatured Articles
September 14, 2020

Oral Collagen Supplementation: A Systematic Review of Dermatological Applications

800 patients who took up to 10 grams of collagen per day, experienced improvement in skin elasticity, moisture retention, and increased density of collagen fibers in the skin. Improvements in…
AestheticsFeatured ArticlesPhotoprotectionSkin of Color
September 9, 2020

Impact of Iron-Oxide Containing Formulations Against Visible Light-Induced Skin Pigmentation in Skin of Color Individuals

In this study, the efficacy of two formulations containing iron oxide was evaluated in preventing visible light-induced pigmentation compared with a non-tinted mineral SPF 50+ sunscreen. Hawasatu Dumbuya PhD, Pearl…
AestheticsCME ActivitiesFeatured Articles
September 1, 2020

Facial Skin Tightening With Microfocused Ultrasound and Dermal Fillers: Considerations for Patient Selection and Outcomes

Earn 1.0 CME Credit: Human facial aging is a gradual and ongoing process involving various factors including photodamage, skin laxity, volume loss of subcutaneous tissue, and bony resorption.1 CME CreditHuman…