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Dr Adam Freidman Archives - JDDonline - Journal of Drugs in Dermatology

Controversies in Photoprotection

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Adam Friedman, MD, FAAD is Professor and Interim Chair of Dermatology and serves as Residency Program Director, Director of Translational Research, and Director of the Supportive OncodermatologyProgram in the Department of Dermatology at The George Washington University School of Medicine & Health Sciences. Dr. Friedman completed his undergraduate training at the University of Pennsylvania and graduated with Distinction in Dermatologic Research at the Albert Einstein College of Medicine in New York.

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Controversies in Photoprotection

featuring Dr. Adam Friedman

Journal of Drugs in Dermatology partners Next Steps in Derm and ODAC Dermatology Aesthetic and Surgical Conference interviewed Dr. Adam Friedman, Professor, Interim Chair of Dermatology, and Residency Program Director at George Washington University, on some of the common misconceptions and controversies surrounding photoprotection.

Debunking Misconceptions on Photoprotection

While ample evidence has shown that sunscreen not only reduces the incidences of melanoma, it also helps prevent  accelerated skin aging, many misconceptions about sunscreen are preventing patients from using what we have available to them.

Watch as Dr. Friedman debunks some of the current myths surrounding photoprotection and provides guidance on what we should really pay attention to.

Explore Photoprotection Articles

ODAC Orlando Dermatology, Aesthetic & Surgical Conference

ODAC Dermatology, Aesthetic and Surgical Conference (ODAC) is a distinguished ACCME accredited dermatology conference designed to meet the needs of medical and aesthetic dermatology providers in the 21st century. Founded in 2003 by dermatology pioneer, Dr. Perry Robins, the ODAC Dermatology Conference provides nearly 700 dermatologists, residents, nurse practitioners and physician assistants with important annual updates and fresh practical pearls in the field of medical, cosmetic and surgical dermatology in a highly interactive format.

Reasons to Attend ODAC 2021

  • Discuss the next generation of diagnostic approaches and evidence-based dermatology treatments
  • Observe cutting-edge procedures and techniques with live demonstrations of novel products and emerging technologies
  • Review clinical trial results and discuss case-studies in both large and small group settings
  • Cultivate relationships with colleagues and leaders actively shaping the future of dermatology
  • Earn CME –  up to 31 AMA PRA Category 1 Credits™
Register for ODAC 2021 Now

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Oral Tetracyclines and Acne: A Systematic Review for Dermatologists

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Oral tetracyclines are the most widely prescribed systemic antibiotic for acne. Synthesis of efficacy and safety of traditional and novel oral tetracyclines is highly informative to clinical practice. The authors…

Sign Up To Attend Free ODAC Virtual Workshops

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Sign up now to attend Free ODAC Virtual 2021 Workshops Sign up now to attend Free ODAC Virtual 2021 Workshops The virtual ODAC conference, taking place January 14 – 17,…

Insights On the Pediatric, Adolescent & Adult AD Patient

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iTunes Google Play Stitcher TuneIn Dr. Peter Lio, Dr. Lindsay Finklea & Dr. Adam Friedman   You can't truly understand someone until you walk a mile in their shoes. This…

GW Survey Evaluates Influence of Social Media in Attracting Patients

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Dermatology News

Featured Article

“A rapidly growing number of dermatologists are advocating for the value of social media to promote their practices,” said Adam Friedman, MD, interim chair of the Department of Dermatology at the GW School of Medicine and Health Sciences and senior author on the study. “Only one other survey has been conducted on patient perception of social media. There hasn’t been enough to show us how effective social media is as a marketing tool for dermatologists.”

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GW Survey Evaluates Influence of Social Media in Attracting Patients

A survey from the George Washington University evaluated whether patients consider a dermatologist’s social media presence when looking for a doctor

WASHINGTON (May 7, 2020) – Patients often do not take social media into consideration when looking for a dermatologist, according to a survey from researchers at the George Washington University. The survey was published recently in the Journal of Drugs in Dermatology.

As of 2019, 79% of Americans have a social media presence on platforms such as Facebook, Twitter, and Instagram. Many dermatologists consider social media to be a useful tool for building their practices and recruiting patients. However, limited data exists about whether a provider’s social media presence is a driver in attracting new patients to their practice.

“A rapidly growing number of dermatologists are advocating for the value of social media to promote their practices,” said Adam Friedman, MD, interim chair of the Department of Dermatology at the GW School of Medicine and Health Sciences and senior author on the study. “Only one other survey has been conducted on patient perception of social media. There hasn’t been enough to show us how effective social media is as a marketing tool for dermatologists.”

The GW research team distributed a 10-question online survey to a diverse patient population to evaluate their perceptions of social media and what aspects of a dermatologist’s site are the most helpful. Only 25% of respondents aged 18–30 years old thought social media was extremely or very important, suggesting that leaning on social media may not be the best way to grow a practice.

The results also indicated that respondents who did utilize social media for these purposes were interested in seeing patient education, viewing patient reviews, as well as dermatologists’ experience levels rather than personal information.

“While patients overall may not rely on social media to select a dermatologist nor be interested in nonmedical content, many of our respondents did express interest in educational content written by their dermatologists on social media,” Friedman said. “Practitioners should still count social media as a tool in building their practices and engaging their current patients, however, it should be one of many methods that they rely on to recruit new patients.”

The authors say that further research needs to be done to determine whether social media is an effective educational tool for dermatologists.

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The Influence of Dermatologists’ Use of Social Media on Attracting Patients

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JDD Multimedia

Featured Article

Emily C. Murphy BS, Kamaria Nelson MD, and Adam J. Friedman MD

In a new article, published in the May 2020 issue of the JDD,  “The Influence of Dermatologists’ Use of Social Media on Attracting Patients,” authors Emily C. Murphy BS,a,b Kamaria Nelson MD,a and Adam J. Friedman MDa examine how social media influences patients when choosing a dermatologist and the aspects of dermatologists’ sites that offer the most benefits to patients.

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"The Influence of Dermatologists’ Use of Social Media on Attracting Patients"

As of 2019, 79% of Americans have a social media profile, with the majority using platforms such as Facebook, Twitter, YouTube, and Instagram.1 Social media was originally created to connect with family and friends, but individuals now use it to self-promote, to disseminate information, and for activism.

Physicians are even more likely to use social media than the general population, with 87% having an account in 2011.2 In the medical community, social media allows for the distribution of health information and may increase healthcare access by connecting patients and physicians.3,4 Despite these benefits, there is also concern among practitioners about the misuse of social media given its lack of regulation, which may lead to inappropriate online consultations, spread of false information, and HIPAA violations.3

In a new article, published in the May 2020 issue of the JDD,  “The Influence of Dermatologists’ Use of Social Media on Attracting Patients,” authors Emily C. Murphy BS,a,b Kamaria Nelson MD,a and Adam J. Friedman MDa examine how social media influences patients when choosing a dermatologist and the aspects of dermatologists’ sites that offer the most benefits to patients.

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