INTRODUCTION
Forty-two percent of Americans search for health-related information on social media platforms, and forty-five percent of consumers report that social media health information influences their decision to seek care.1 However, online information is not always accurate, nor does it consistently come from credible sources.2,3 We aimed to characterize the content and sources of the top Dermatology posts on Instagram, the most popular photo-sharing platform with 800 million monthly active users.4
METHODS
We generated a list of the top 81 dermatologic diagnoses and procedures based on the National Ambulatory Medical Care Survey and the 2016 American Society for Dermatologic Surgery Survey of Dermatologic Procedures.5,6 Synonymous lay terms for these diagnoses and procedures were added. On September 17, 2017, these terms were queried as Instagram hashtags. Hashtags are keywords users can add to label their posts. JP and MC recorded the top 20 most common hashtags for medical and procedural dermatology (Table 1) and noted
