One in three women in the
United States experience
domestic violence in their
lifetime. This staggering statistic
affects all Americans regardless of
racial, social or religious background.
Domestic violence is all around
us, but seldom addressed. Valeant
Pharmaceuticals has joined efforts
with the National Coalition Against
Domestic Violence (NCADV) in an
unprecedented national awareness
campaign to shed light on this
national ‘epidemic’. JDD Marketing
Director, Giselle Diaz Campagna sat
down with Ryan Weldon, Valeant Pharmaceuticals Executive Vice
President & Company Group Chairman, to discuss the campaign
and the rationale behind their outreach to the dermatology
professional community and their patients.
JDD: What are the goals for the campaign to support the
National Coalition Against Domestic Violence and how does
this effort fit within Valeant Pharmaceutical’s mission?
RW: To a large extent, we started by thinking about our customers
-- both the patients who are the ultimate consumers,
as well as the doctors and other healthcare providers. We were
thinking of things we could do to help us align with our customer
base and support causes that are important to them. One
common theme you see, particularly in the aesthetics realm, is
the empowerment of people through providing them increased
levels of self-esteem. In dermatology, the majority of the patients,
a growing portion of physicians, and a large portion of
our employees, are women, whom this cause really resonates
with. Partnering with our customers gives us an opportunity to
bring everyone together to make an impact for a cause we all
believe in. With this campaign we hope to increase awareness
and support and our goal would ultimately be to reduce the
prevalence of domestic violence.
JDD: Your consumer base inspired you, but what is your personal
connection to this cause?
RW: I think every person, whether they realize it or not, knows
someone who has been impacted by domestic violence. Many
times we just don’t know who those people are. I worked with
Americorps in a number of communities where domestic violence
was all too prevalent. I have known colleagues that have
been affected by domestic violence and we’ve really made efforts
to assist and help them. We often take for granted how
important it is to feel safe when you go home at the end of
the day. It’s disturbing to think there are so many people that
don’t get that feeling. We are all responsible for addressing this
problem and there is a lot of power in uniting as a community
to make a difference.
JDD: Domestic violence is such a serious and widely spread
problem, yet there is still a lack of awareness about how
deeply this issue impacts all levels of society. Are there any
facts about domestic violence that you could share that
would surprise our readers?
RW: The thing that sticks out to me is that one in four women will
experience domestic violence at some point in their lives. Another
fact is that one in twelve women have been stalked and 81%
of those are physically assaulted by the person stalking them.
Perhaps the most disturbing statistic is that one in three female
homicide victims is killed by a domestic partner. And we can’t
forget that some of these statistics are actually under-reported.
We need to raise awareness. October was domestic violence
awareness month but I think we saw more emphasis on other
causes throughout the month. NCADV and individuals that have
been working on this cause have a great opportunity to further
their efforts with this program.