This JDD article “Representation of Skin of Color in Social Media Discussions on Melasma, Keloids, and Vitiligo” examines how social media platforms like Instagram and TikTok are shaping discussions around skin conditions disproportionately affecting people of color, such as melasma, keloids, and vitiligo. The article found that while the majority of melasma-related posts on Instagram were promotional, often from non-dermatologist influencers, TikTok showed a promising trend with educational content primarily created by dermatologists. As social media continues to be a key source of medical information, it’s essential for dermatologists to lead these conversations, ensuring that accurate and helpful content reaches a diverse audience. For more images including skin of color, visit the Inclusive Dermatology Atlas.
