Analysis of the top 50 Instagram posts finds physician content more reliable but represents only a quarter of popular posts
In one of our January JDD articles, it focuses on a cross‑sectional review of the 50 most‑visible Instagram posts tagged #lipfiller, which showed that just 26% came from physicians (only one dermatologist), while aestheticians, nurse practitioners and brand reps dominated. Using validated reliability and quality tools, physician posts scored significantly higher than non‑physician posts, yet the lion’s share of popular content consisted of before‑and‑after photos with scant educational value.
The work highlights a clear gap between public demand for lip‑filler content and the availability of evidence‑based guidance on social media, raising concerns about patient expectations and potential misinformation.
For the dermatologists, the message is straightforward: your expertise matters where patients are looking. Consider increasing high‑quality, patient‑centered posts, countering misleading narratives, and partnering with your institution’s communications team to amplify accurate content.
Read the full article for methods, scoring details and practical strategies to improve online patient education.
J Drugs Dermatol. 2026;25(1). doi:10.36849/JDD.9546
Blog write-up assisted by AI
