An Analysis of Skin of Color Dermatology Related Content on Instagram
The population of the United States is becoming increasingly more diverse. The most recent US census showed that while non-Hispanic whites currently make up the majority of the population at 198 million, they remain the only segment of the US population in which deaths outpace the number of births. At the same time, other racial and ethnic groups are experiencing population growth.1 In fact, it is projected that by 2050, over half the US population will be individuals of color.
The lack of dermatologists of color combined with the small percent of dermatologic education dedicated to patients with skin of color3 has created racial disparity in the delivery of care to patients of color. Gorbatenko-Roth et al has confirmed that patients of color are concerned that race-discordant dermatologists do not have specific knowledge of their skin and hair conditions and/ or routine skin and hair care regimens. Additionally, there is concern that these dermatologists do not offer individualized treatments for their disorders.2
Initiatives such as the Diversity Champion Initiative of the AAD’s Diversity Task Force, aimed at diversifying dermatology and increasing exposure to skin of color dermatology during training, have been implemented but these changes are systemic and slower to take effect.4
In the interim, patients are utilizing internet resources and social media to learn of dermatologic conditions and possible treatments. However, no studies about skin of color dermatology content available on different social media platforms have been done. Here, we sought to explore Instagram to identify skin of color-related dermatology content being posted, characterize the generators of this content, and compare the characteristics of content generated by board certified dermatologists with other Instagram users.
Skin of Color Update Virtual
The Experts’ Forum for Multicultural Dermatology
The US population is growing and evolving and the clinical profile of the average patient presenting to the dermatologist is changing. One in three Americans self-identify as member of a non-caucasian racial or ethnic group. Data shows as of 2020, individuals of non-Caucasian, multi-racial descent will comprise more than 50% of the population.
Skin of Color Update Virtual 2020 Topics
- Hair Loss
- Skin Care with Cosmeceuticals
- Scalp Psoriasis
- Skin Cancer
- and more!