Minimally Invasive Facial Cosmetic Procedures for the Millennial Aesthetic Patient

January 2020 | Volume 19 | Issue 1 | Features | 100 | Copyright © January 2020


Published online December 13, 2019

Nisreen Mobayed BS,a Julie K. Nguyen MD,a,b Jared Jagdeo MD MSa,b

aDepartment of Dermatology, SUNY Downstate Medical Center, Brooklyn, NY bDermatology Service, VA New York Harbor Healthcare System – Brooklyn Campus, Brooklyn, NY

6. Frey WH. The millennial generation: a demographic bridge to America’s diverse future. Available at: https://www.brookings.edu/wp-content/ uploads/2018/01/2018-jan_brookings-metro_millennials-a-demographicbridge- to-americas-diverse-future.pdf. Published: January 2018. Accessed: August 14, 2019.

7. How millennials are redefining healthcare today: are you behind? Mobile Smith Health. Available at: https://www.mobilesmith.com/resources/whitepapers/ millennials-redefining-healthcare/ Published March 9, 2018. Accessed August 9, 2019.

8. The evolution of technology across generations. Nordic IT. Available at: https://nordic-it.com/evolution-technology-throughout-generations/. Published November 10, 2016. Accessed August 8, 2019.

9. Barnes NG, Lescault AM. Millennials transform social commerce. Center for Marketing Research, University of Massachusetts Dartmouth. Available at: https://www.umassd.edu/cmr/social-media-research/millennials-transformsocial- commerce/. Published December 1, 2014. Accessed August 8, 2019.

10. Casey S. 2016 Nielsen Social Media Report. Nielsen Social. Available at: https://www.nielsen.com/us/en/insights/report/2017/2016-nielsen-socialmedia- report/. Published January 17, 2017. Accessed August 8, 2019.

11. Serazio M. Selling (Digital) Millennials: The social construction and technological bias of a consumer generation. Television & New Media. 2013; 16(7):599–615. doi:10.1177/1527476413491015.

12. Smith KT. Longitudinal study of digital marketing strategies targeting millennials. J Consum Mark. 2012; 29(2):86-92. doi:10.1108/07363761211206339.

13. Chandawarkar AA, Gould DJ, Stevens WG. The top 100 social media influencers in plastic surgery on Twitter: who should you be following? Aesthet Surg J. 2018; 38(8);913-917. doi:10.1093/asj/sjy024.

14. Dorfman RG, Vaca EE, Mahmood E, Fine NA, Schierle CF. Plastic surgeryrelated hashtag utilization on Instagram: implications for education and marketing. Aesthet Surg J. 2017; 38(3):332-338. doi:10.1093/asj/sjx120.

15. Reissis D, Shiatis A, Nikkhah D. Advertising on social media: the plastic surgeon’s prerogative. Aesthet Surg J. 2017; 37(1):NP1-NP2. doi:10.1093/asj/ sjw174

16. Real Self – Reviews of cosmetic treatments, surgery, doctors. 2014. http:// realself.com/. Accessed August 8, 2019.

17. Schlichte MJ, Karimkhani C, Jones T, Trikha R, Dellavalle RP. Patient use of social media to evaluate cosmetic treatments and procedures. Dermatol Online J. 2015; 21(4):13.

18. Kurz C, Li G, Vine DJ. Are Millennials Different? Finance and Economics Discussion Series 2018-080. Washington: Board of Governors of the Federal Reserve System. doi:10.17016/FEDS.2018.080.

19. Boone G. The Kids are Alright: Millennials and the Economy. Bureau of Labor Statistics. Available at: https://www.bls.gov/opub/mlr/2019/beyond-bls/thekids- are-alright-millennials-and-the-economy.htm. Published February 2019. Accessed August 5, 2019.

20. Goldman Sachs. Millennials: coming of age. Available at: https://www.goldmansachs. com/insights/archive/millennials/. Accessed August 5, 2019.

21. Field Agent. Millennials, Boomers, & 2015 resolutions: 5 key generational differences. Available at: https://blog.fieldagent.net/millennials-boomersnew- years-resolutions-5-key-generational-differences. Published January 13, 2015. Accessed August 9, 2019.

22. Hilton L. Examining the prejuvenation trend. Available at: https://www.dermatologytimes. com/facial-aesthetics/examining-prejuvenation-trend. Published April 12, 2019. Accessed August 10, 2019.

23. Rabimov S. The millennial approach to remaining young and beautiful. Available at: https://www.forbes.com/sites/stephanrabimov/2018/02/27/the-millennial- approach-to-remaining-young-beautiful/#3ced60312c6a. Published February 27, 2018. Accessed August 7, 2019.

24. Campbell C. What is prejuvenation? preventative Botox and injectables. Available at: https://prejuvenation.com/article/prejuvenation-botox-injectables- antiaging. Published June 23, 2019. Accessed August 10, 2019.

25. Rivkin A, Binder W. Long-term effects of onabotulinumtoxinA on facial lines: a 19-year experience of identical twins. Dermatologic Surgery. 2015; 41, S64-S66. doi:10.1097/DSS.0000000000000193.

26. Dailey R, Philip A, Tardie G. Long-term treatment of glabellar rhytides using onabotulinumtoxinA. Derm Surg. 2011; 37:918-28. doi:10.1111/j.1524- 4725.2011.02024.x.

27. American Society for Dermatologic Survey: 2017 Procedure Results Infographic. Available at: https://www.asds.net/portals/0/PDF/procedure-survey-results- infographic-2017.pdf. Published May 17, 2018. Accessed August 9, 2019.

28. Stahl D. Botox for millennials? Center for Ethics and Humanities in the Life Sciences at Michigan State University. Available at: https://msubioethics. com/2019/01/24/botox-for-millennials-stahl/. Published January 24, 2019. Accessed August 9, 2019.

29. American Society for Aesthetic Plastic Surgery: New data shows that Americans spent more than $2 billion on silicone gel breast implants and injectables in 2018. Available at: https://www.surgery.org/media/news-releases/ new-data-shows-that-americans-spent-more-than-2-billion-on-silicone-gelbreast- implants-and-injectables-in-2. Published May 1, 2019. Accessed August 10, 2019.

30. Sundaram H, Massimo S, Liew S, et al. Global Aesthetics Consensus: Botulinum toxin type A—evidence-based review, emerging concepts, and consensus recommendations for aesthetic use, including updates on complications. Plast Reconstr Surg. 2016; 137(3):518–529. doi:10.1097/01. prs.0000475758.63709.23.

31. American Society for Aesthetic Plastic Surgery: 2018 Cosmetic (Aesthetic) Surgery National Data Bank Statistics. Available at: https://www.surgery.org/ sites/default/files/ASAPS-Stats2018_0.pdf. Accessed August 10, 2019.

32. Carruthers A, Carruthers J. Botulinum toxin type A: history and current cosmetic use in the upper face. Semin Cutan Med Surg. 2001; 20:71-84. doi:10.1053/sder.2001.25138.

33. Humphrey S. Neurotoxins: Evidence for prevention. J Drugs Dermatol. 2017; 16(6 Suppl):s87-90.

34. Anand C. Facial contouring with fillers, neuromodulators, and lipolysis to achieve a natural look in patients with facial fullness. J Drugs Dermatol. 2016; 15(12):1536-1542.

35. Bulik BS. Ready for Botox, millennials? Allergan has launched its first campaign targeting you. Available at: https://www.fiercepharma.com/marketing/ get-ready-millennials-allergan-launches-its-first-botox-campaign-targetingyounger- 20s Published January 30, 2019. Accessed August 10, 2019.

36. Beasley KL, Weiss MA, Weiss RA. Hyaluronic acid fillers: a comprehensive review. Facial Plast Surg. 2009; 25(2):086-094. doi:10.1055/s-0029-1220647.

37. Kim JE, Sykes JM. Hyaluronic acid fillers: history and overview. Facial Plast Surg. 2011; 27(06):523-528. doi:10.1055/s-0031-1298785.

38. PR Newswire. Allergan launches new Juvéderm It campaign designed to reach the next generation of consumers. Available at: https://www. prnewswire.com/news-releases/allergan-launches-new-juvederm-itcampaign- designed-to-reach-the-next-generation-of-consumers-300723447. html Published October 3, 2018. Accessed August 9, 2019.

39. Grimes PE. Microdermabrasion. Derm Surg. 2006; 31(s3):1160–1165. doi:10 .1111/j.1524-4725.2005.319.

40. Meaike JD, Agrawal N, Chang D, Lee EI, Nigro MG. Noninvasive facial rejuvenation. part 3: physician-directed—lasers, chemical peels and other noninvasive modalities. Semin Plast Surg. 2016; 30(3):143-150. doi:10.1055/s -0036-1584818.

41. Dessy LA. Noninvasive physical treatments in facial rejuvenation. In: Scuderi N., Toth B. (eds) International Textbook of Aesthetic Surgery. Springer, Berlin, Heidelberg; 2016. doi: 10.1007/978-3-662-46599-8_79.

42. American Society for Aesthetic Plastic Surgery: Americans spend more than $15 billion on aesthetic procedures for the first time ever. Available at: https:// www.surgery.org/media/news-releases/americans-spend-more-than-15- billion-on-aesthetic-procedures-for-the-first-time-ever. Published March 15, 2017. Accessed August 10, 2019.

AUTHOR CORRESPONDENCE

Jared Jagdeo MD MS jrjagdeo@gmail.com