The Importance of Understanding Consumer Preferences for Dermatologist Recommended Skin Cleansing and Care Products

January 2019 | Volume 18 | Issue 1 | Supplement Individual Articles | 75 | Copyright © January 2019

Joanne Crudele MS, Elizabeth Kim MS, Karen Murray BS, Jamie Regan MS

Unilever Research & Development, Trumbull, CT

as recommendations are determined. It is important to note that consumers often devise their own perceptions of how well products work based on in-use experiences and sensory cues. How these products look, smell, and feel can all contribute to the user experience and the assessment of skin benefits. Preferences also stem from factors such as gender differences and skin types or conditions. Balancing all of these considerations could have a potential impact on adherence.


The authors are employees of Unilever.


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